We looked at your current site and Google listing, scored your online presence across five categories, and built you a preview of a new site before this conversation. Scan the QR code below to see it on your phone. No commitment required. Facts checked October 13, 2026.
Your Current Score
19
/ 100
Well below what 25 years in business should be earning you online
Local SEO (Google Search)
20%
Trust Signal Visibility
35%
New Customer Conversion
25%
Score is our professional assessment, not a tool-generated metric.
Your score over time with The Refiners Co
AI Search is an emerging category, no site scores 100% today. 88% reflects the realistic ceiling with full optimization. Projections based on site structure, SEO signals, and consistent monthly work.
Getting Confused With Olson & Sons Electric
Monticello has two independent "Olson" electricians: your company, founded in 2001, and Olson & Sons Electric, a separate, older business that Google lists at 65+ years. Your current site never mentions the other company, so a search for "Olson electric Monticello" or a word-of-mouth referral can easily send a customer, or a review, to the wrong business.
Site Isn't Secure (No HTTPS)
Your current site loads over plain HTTP, not HTTPS. Modern browsers flag that as "Not Secure," and Google uses HTTPS as a ranking signal. It's a quiet trust killer for anyone who notices the warning.
25 Years in Business, Buried
Wes started this company in 2001 and is a master electrician with over 35 years of experience. That's real, verifiable trust. Right now it sits in a paragraph on the About page, and the homepage is a logo and image buttons.
Only 7 Google Reviews After 25 Years
Your Google Business Profile shows 4.3 stars from 7 reviews (5 five-star, 1 four-star, 1 one-star). On October 13, 2026 you were #5 on the Google Maps list for "electrician monticello mn". Olson & Sons Electric was #1 with 76 reviews, Highline Electric has 27, Accent Electric and Automation has 19.
A "Which Olson" Block and FAQ Answer
A section and an FAQ answer that name the two companies, give your address and phone, and say they are separate, so a caller or a review lands at the right shop.
25 Years and the Chamber Board, Up Top
"Since 2001," Wes as a master electrician, your 4.3 stars and his seat on the Monticello Chamber board sit in the first screen, next to a call box with your phone, hours and Eric's cell.
Jobs on File, With Photos
Moon Motorsports at 37,500 sq ft, Dahlheimer Distributing at 47,000, Sand Prairie Dental, the Firehall generator system and more, in a table with your own job photos and the square footage from your project list.
A Job Finder for Homes and Businesses
Visitors pick home or business, find the line closest to their job (panel upgrade, generator, machine wiring) and send it to you with the job pre-selected. The page also loads over HTTPS, works on phones and carries structured data for Google and AI tools.
New Customer Value
$450+
Typical electrical service ticket for a panel upgrade or remodel job (industry estimate)
Just 1 New Job / Month
Paid For
One additional service call per month from better search visibility covers the monthly investment.
Your Investment
$299 setup + $599/mo
3-month start, then month-to-month. Cancel after with 30 days notice, no penalty. Site, SEO, and ongoing updates included.
![QR code to preview Wes Olson Electric's new website]()
Scan with your phone
Your new website is live.
See it right now.
We built this for you before our conversation. No commitment required. Scan with your phone or type the address below. See what 25 years in Monticello, a real commercial project list, and a site built for both Google and AI search looks like.
- Home and business job finder
- Wes and Eric Olson, with your awards
- Jobs table with your photos
- Since 2001 and Chamber board up top
- FAQ with structured data
- Shop map, hours and Eric's cell
- Phone number in the header on phones
- Built for Google and AI search
What our work covers across all five categories, and what it takes to go further
Website Design & UX
With Refiners Co: 88%
To reach 100%:
- Real job-site photos of Wes and Eric, self-hosted
- Before/after panel-upgrade and remodel photo gallery
- Dedicated page for each major service (panels, generators, commercial)
- Customer maintenance portal migrated to the new site
Local SEO / Google Search
With Refiners Co: 82%
To reach 100%:
- Google Business Profile fully optimized (photos, posts, services list)
- Monthly blog posts targeting Monticello and nearby city searches
- Citation audit: BBB, Yelp, Nextdoor, Angi all consistent
- Monticello Chamber directory link and other local backlinks
Trust Signal Visibility
With Refiners Co: 88%
To reach 100%:
- Wes's community awards (Citizen of the Year, Lions honors) featured
- Full commercial project gallery with real job photos
- Master electrician and journeyman electrician credentials badged
- Video testimonial from a repeat commercial client
AI Search Visibility
With Refiners Co: 85%
To maximize (ceiling ~90%):
- New FAQ content added monthly as AI systems update
- Person schema for Wes and Eric individually
- Blog posts written answer-first so AI pulls your content directly
- llms.txt file kept current as services change
New Customer Conversion
With Refiners Co: 72%
To reach 100%:
- Google Local Services Ads (Google Screened badge for electricians)
- Review generation system to grow past 7 reviews
- SMS follow-up for missed calls
- Seasonal generator/panel-upgrade promo on the homepage
Additional services we can add to your package
| Service |
What it includes |
Why it matters for you |
Price |
| GBP Management |
Weekly Google Business Profile posts, photo uploads, review responses, Q&A answered, services list maintained |
Your GBP is the first thing a customer sees before your website. An active, complete profile ranks higher and converts more clicks to calls. |
$199/mo |
| Review Generation System |
Automated text/email review requests after each completed job, response templates, monthly tracking |
25 years in business and only 7 reviews is the single biggest gap on your profile. This closes it steadily, one completed job at a time. |
$149/mo |
| SEO Content |
2 blog posts per month targeting local search terms, keyword tracking, monthly citation audit |
A new website improves rankings for a while, then stops. Fresh, locally targeted content keeps moving you up after that initial gain. |
$299/mo |
| Service Pages |
Three additional pages: panel upgrades, generator installation, commercial design-build. Each optimized for its own search terms. |
Each service page is a new door into your site from Google. Customers searching specifically for a generator install find you directly. |
$399 one-time |
| Citation Cleanup |
Audit and correct your business name, address, and phone across 40+ directories, flag any listings confused with Olson & Sons Electric |
Directory confusion between the two "Olson" electricians makes this a higher-priority cleanup than a typical NAP audit. |
$249 one-time |
Monthly add-ons follow the same terms as your plan: 3-month minimum, then month-to-month with 30 days notice.
Questions we expect
How long does SEO take to work?
Google ranking improvements take 90 to 180 days for local search terms. Google Business Profile changes show faster, sometimes within 30 to 60 days. We track movement monthly and show you the data.
Will this actually fix the Olson & Sons confusion?
We cannot control what other sites or directories say about a different business. We can make your own site, your Google listing and your directory citations clear about who you are, and we start with the Which Olson section.
What about Google Ads?
Google Local Services Ads (LSAs) are the better starting point for electricians. They appear above regular search results, charge per verified lead rather than per click, and show a "Google Screened" badge that builds instant trust.
Can you help me get more Google reviews?
Yes. We build a simple, automated system that texts or emails a review request after each completed job, along with response templates so you can reply to every review that comes in.
What is the difference between this and my current website?
Your current site loads over plain HTTP, uses image buttons for its menu, and showed no mobile viewport setting in a July check. The new site is built for phones, loads over HTTPS and is yours.
What happens if I want to cancel?
We ask for a 3-month start, because that is how long real SEO movement takes. After that, 30 days written notice and no penalty. You keep the website, the domain stays yours, and we hand off everything cleanly.